Social media has become one of the necessities of modern life, to the point where you can’t think of living without it. Phone calls and SMS are just for backup, our actual conversation and connection takes place through social media. A day without internet would mean no WhatsApp at all... dreadful! So much are we enamored, we cannot think of ordering an exotic dish without the underlying agenda of Instagramming it. Certainly then, all this popularity is not of “no avail” when it comes to business. These platforms present immense scope for a marketer especially in these times of the COVID-19 pandemic when we are all limited to our homes and a good part of the future seems to remain this way. IKF - the leading social media marketing company in India, brings to you the top four trends on social media that can help you catch the pulse.
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